F-Factor – Packaging a Product

Importance of Packaging is well understood these days! Glamorizing the product in order to attract the consumer’s attention seems to be catching up all time high especially in tier-1 and tier-2 cities. Most of the customers look for aesthetic appeal to judge a product before buying. Its quiet logical that attractive packaging can beguile the first time buyers. This idea was well received mostly by retail industry but these days, even hospitals and small clinics have started concentrating on packaging, more than often, the use of f – factor (Female / opposite sex) is in high-flying. I certainly meant fascinating factor!
More than a year back, I went for a cosmetic treatment to one of the well reputed homeopathic treatment centre. Receptionist had a cool and suave look with a gorgeous smile. Her vivacious way of answering to my queries with great deal of attention made me feel like listening to her more and more and I wished she was my doctor. She guided me to doctor Shireen (who turned out to be a stunner!) to diagnose for an appropriate treatment and all important cost details. Dr. Shireen doesn’t need to be in the spotlight on TV to shine. I found her highly gracious. She had a very endearing way of explaining the treatment good enough to convince a person to shell out a good amount of money for a cosmetic treatment. In other words she was simply fetching!
After I made the payment, I imagined Dr Shireen to be similar to a cactus plant. She looks beautiful and loves to embrace the people of the earth (Good treatment). Nevertheless, when someone hugs her, she may pierce him or her with her deadly thorns (money!)I ended up paying a good amount for a two year long treatment. Interesting thing is beyond a point of time, I started getting treated by a not so good looking doctor nonetheless I must admit that the treatment did show a good impact on me. Converting leads into loyal customers appeared to be their main goal and packaging proved out to be the door to it. Entire episode did go on to show that members of opposite sex are often highly influential to make a sale / business deals. Genuine product would not tap the market potential unless it is winsomely packaged!